How are UK travel agents really using AI? Complete the short survey now at gothere.travel/ai-survey and get the full results report before anyone else. Honestly, nobody knows for certain, and that is exactly why we are running this travel agent AI survey. Some agents...

It is 9pm. A WhatsApp pings: "Can you price up Mexico for half term?" You know that message means three hours of research, and the client may never book. So how should travel agents use AI? Not by replacing themselves with a chatbot. The smart approach is to hand the...

UK holidaymakers now use AI for holiday inspiration! One in twelve, and it is double the figure from the year before, according to ABTA Holiday Habits 2025-26 research. Among 25 to 34 year olds it is closer to one in five. Among the over-55s it is under three percent....

It is the fiftieth family of four asking about Crete! You know the flights. You know which of the three hotels has the kids' club that actually runs in May. You know it, and you are still opening six tabs to prove it to yourself, because the last time you answered...

No, AI chatbots are not replacing travel agents. A chatbot can draft a fourteen-day Japan itinerary in nine seconds. It cannot hold an ATOL licence. It cannot negotiate a room upgrade with a hotel it has a ten-year relationship with, or answer the phone at 2am when a...

It is nine o'clock on a Friday night. The email is from a client you booked back in March. They fly to Albufeira on Saturday, they have two teenagers who will not touch fish, and they want to know where to eat. You are now three clicks into a review site, reading...

Travel agents build better itineraries faster when the typing, formatting and copy-pasting comes out of the process and the expertise stays in. Go There Travel does that in five ways. First, it drafts a first-pass itinerary from your client brief in minutes. Second,...

You reduce holiday research time by fixing the order you work in, not by reading faster. Most agents lose hours because research begins before the brief is tight, so every supplier site, review page and flight search is answered with guesswork. A structured travel...

Recent spending data points to one clear shift: clients are moving money out of the “holiday” and into the trip itself. Nationwide's 2026 spending trends report found that travel remains the primary driver of the modern experience economy, with spend holding strongest...

Multi-centre self-tour planning is quickest when you start from a proven route and adapt it, rather than building an itinerary from a blank page. A self-tour, sometimes called a self-guided trip, is one where the client travels independently between destinations while...

Planning a round-the-world adventure or multi-city European tour used to mean drowning in spreadsheets, browser tabs, and sticky notes. For travel agents juggling several complex bookings at once, that challenge multiplies fast. The Go There Travel AI Travel Planner...

If you're a travel agent, you already know the drill. A client sends an enquiry for a family holiday to the Maldives, a honeymoon in Tuscany, or a multi-centre trip across Southeast Asia, and before you can even think about closing the sale, you're buried in research....

How the Go There AI Travel Planner cuts the busywork out of travel research If you’re a travel agent, you already know the drill. A client calls with a dream holiday in mind, and before you’ve even sent a first quote, you’ve lost two hours to research: checking...

See how Go There Travel helps travel agents build professional, client-ready itineraries in under 5 minutes If you are a travel agent, you already know the drill. A client sends over a wishlist - beach sunsets, a cooking class, maybe a safari day trip - and suddenly...

If you've spent any time in the travel industry lately, you've probably heard the whispers, and sometimes the outright proclamations, that artificial intelligence is coming for your job. Headlines about AI booking engines and automated itinerary builders can make it...

You have done the research. You know the destination. You have the supplier relationships and the destination knowledge to back up every recommendation. But when you sit down to write the itinerary, something gets lost between what you know and what the client reads....

As a travel agent, your expertise is what clients pay for, but how much of your day is consumed by repetitive research tasks instead of meaningful client conversations? If you're spending hours pulling together destination guides, pricing comparisons, and itinerary...

The knowledge gap refers to the disparity between the information customers can access independently through AI tools, search engines, and review platforms, and the expertise travel agents bring to the booking process. For decades, agents held the advantage of access...

How will Travel Agents add value in an AI-driven world? If a machine can research holidays in minutes, what's your value proposition? Let's address the elephant in the room. AI is getting remarkably good at travel research. It can compile destination information,...

Would you like to handle more booking enquiries? Research shows that consumers spend between 10 and 20 hours researching each holiday, visiting an average of 38 different websites before making a booking decision. For unfamiliar destinations, that time easily doubles....

2026 is set to be the start of a new golden era for travel agents, but only for those who combine high tech & human touch. Guest post by Ronnie Findlay, AI Educator and Travel Industry Veteran I spent almost three decades in the travel industry, and I can tell you...

While you’re carefully crafting that perfect itinerary for your client’s Croatian adventure, they’ve already asked ChatGPT for restaurant recommendations in Split, used AI to translate the menu at that hidden gem in Cavtat, and had artificial intelligence plan their...

Why UK travel agents need their own AI tools to match customer expectations in 2025 Let’s take you back to 1985, and Mrs Henderson walks into her local travel agency on the high street. Behind the desk sits Margaret, the travel agent, surrounded by brochures that...

The travel industry is experiencing a seismic shift. Recent ABTA research has revealed that AI use for holiday inspiration has doubled in just one year – jumping from 4% to 8% of British holidaymakers. Whilst this might sound modest, it represents one in twelve people...