The Future of Travel Planning is High Tech & High Touch
Where AI-inspired holiday ideas meet travel agent expertise Book a DemoGen AI Isn't a Threat; It's Your Competitive Advantage
Your clients are already using ChatGPT for holiday inspiration. Within seconds, they’re receiving detailed itineraries, destination recommendations, and travel suggestions.
But here’s the problem: They still need to spend hours searching for flights, hotels, and tour operators that actually match their budget and preferences. They’re inspired but overwhelmed, and that’s where you come in.
The solution? Give your clients the AI inspiration they crave, whilst positioning yourself as the essential expert who brings their dream holiday to life.

Learn what to do when your customer presents a ChatGPT generated itinerary!

Introducing ASTRA
Your Personalised AI Search Chatbot for Travel Agents
ASTRA is Go There Travel’s game-changing solution, empowering UK independent travel agents and homeworkers to harness the speed, power, and knowledge of AI without losing the human touch that sets you apart.
ASTRA bridges the gap between AI inspiration and expert conversion.
NEW! Travel Agent Website Widget!
Start generating qualified leads today with the Go There Travel – Travel Agent Website widget. Simply sign up and add the code to your website to feature your personalised AI Travel Planner on your website. Let customers research, plan, and provide your with their ideal itinerary. Letting you focus on securing the best price.

Why Astra Is The Agent's Best Assistant
The Missing Link in Holiday Planning
For Your Clients: Instant, tailored holiday inspiration for anywhere in the world, enhanced with videos, location maps, and imagery to help them visualise their perfect trip.
For You: A powerful AI-driven sales tool that attracts better-qualified leads, streamlines your workflow, and keeps you at the heart of the booking journey.
The Result: A “High Tech & Human Touch” solution that combines the best of both worlds. AI efficiency meets your irreplaceable expertise, advice, and personal recommendations.
How ASTRA Works
1. Instant AI Inspiration
You prompt ASTRA – your personalised ChatGPT interface – to explore destinations, itineraries, and experiences tailored to your customers’ interests.
2. Rich Media Engagement ASTRA
Uniquely enhances every suggestion with videos, images, and location maps, helping clients visualise touring routes, resorts, cities, and experiences.
3. Expert Connection
Once inspired, ASTRA seamlessly provides the ability to share the insider knowledge.


FREE Access ASTRA is your AI chatbot, enabling all of your agency staff to leverage the power of tech to combine with human expertise
Rich Media Integration Videos, images, and interactive maps help clients make confident decisions faster.

Instant Setup: Our quick onboarding process gets you live in under an hour- no technical expertise required.
Travel News!
Welcome to your essential resource for transforming how you plan and book travel in the AI era. As the travel industry evolves at breakneck speed, staying ahead means embracing intelligent tools that streamline your workflow, enhance client experiences, and unlock new possibilities.
How Are UK Travel Agents Really Using AI? Take Our 5-Minute Survey
How are UK travel agents really using AI? Complete the short survey now at gothere.travel/ai-survey and get the full results report before anyone else. Honestly, nobody knows for certain, and that is exactly why we are running this travel agent AI survey. Some agents...
How Travel Agents Can Use AI: Enquiry to Repeat Booking
It is 9pm. A WhatsApp pings: "Can you price up Mexico for half term?" You know that message means three hours of research, and the client may never book. So how should travel agents use AI? Not by replacing themselves with a chatbot. The smart approach is to hand the...
AI Is Now a Mainstream Holiday Planning Tool: Why Every Travel Agent Needs an AI Travel Planner
UK holidaymakers now use AI for holiday inspiration! One in twelve, and it is double the figure from the year before, according to ABTA Holiday Habits 2025-26 research. Among 25 to 34 year olds it is closer to one in five. Among the over-55s it is under three percent....



