by Ronnie Findlay | Dec 12, 2025 | AI in Travel, Travel Agents, Travel Planning
The knowledge gap refers to the disparity between the information customers can access independently through AI tools, search engines, and review platforms, and the expertise travel agents bring to the booking process. For decades, agents held the advantage of access...
by Ronnie Findlay | Nov 29, 2025 | AI in Travel, Travel Agents
Specialist tour operators face a dual challenge that threatens their competitive position. The good news? There’s a single solution that addresses both – and it’s already transforming how forward-thinking operators approach distribution. Here’s an...
by Ronnie Findlay | Nov 21, 2025 | AI in Travel, Travel Agents, Travel Planning
How will Travel Agents add value in an AI-driven world? If a machine can research holidays in minutes, what’s your value proposition? Let’s address the elephant in the room. AI is getting remarkably good at travel research. It can compile destination...
by Ronnie Findlay | Nov 15, 2025 | AI in Travel, Travel Agents, Travel Planning
Would you like to handle more booking enquiries? Research shows that consumers spend between 10 and 20 hours researching each holiday, visiting an average of 38 different websites before making a booking decision. For unfamiliar destinations, that time easily doubles....
by Ronnie Findlay | Nov 11, 2025 | AI in Travel, Travel Agents, Travel Planning
2026 is set to be the start of a new golden era for travel agents, but only for those who combine high tech & human touch. Guest post by Ronnie Findlay, AI Educator and Travel Industry Veteran I spent almost three decades in the travel industry, and I can tell you...
by Ronnie Findlay | Oct 27, 2025 | AI in Travel, Travel Agents, Travel Planning
While you’re carefully crafting that perfect itinerary for your client’s Croatian adventure, they’ve already asked ChatGPT for restaurant recommendations in Split, used AI to translate the menu at that hidden gem in Cavtat, and had artificial intelligence plan their...
